Google Adwords can be a very lucrative pay-per-click ad campaign that allows businesses to display their ads in the Google Ad Network for a minimal fee. While launching a Google Adwords campaign can be great for your business, you can’t go at it blindly and risk wasting your money. In this article, we’ll provide you with a few tips to help you successfully launch your campaign, develop a successful Adword strategy, and prevent wasting your money.
1) Always keep the target audience in mind
Your ads for your Google Adwords campaign aren’t very different from other ads you use in your marketing campaign. You want to ensure your ads are created in a way that will appeal to your target audience.
If you’re trying to attract millennials as customers, for example, you won’t want to design an ad that will appeal to middle-aged customers because it won’t attract any traffic from your target audience. If you don’t keep your target audience in mind when designing your ads, you’re likely to end up just wasting your money.
2) Be straightforward with your ads
The last thing you want is to be accused of misleading customers with your ads. As Alexa Taplau, director of online marketing for Webs9, advises: you want to “make sure that each ad group is entirely relevant for the landing page you’re promoting and [that] it’s only being displayed for relevant queries.” You don’t want to waste your money putting ads in the eyes of someone to whom it’s irrelevant.
3) Don’t disregard mobile users
Most customers use mobile devices like their phones and tablets to go to most of the sites in the Google Ad Network. Your ads should be accessible on mobile platforms. Shelly Cihan, a digital marketing manager for Adworkshop, states that optimizing your landing page for mobile platforms increases conversion rates and improves user experience.
“Mobile-preferred ads within your enhanced campaigns,” says Cihan, “allows for customized messages and mobile-specific calls-to-action that will speak directly to mobile users.” Mobile access has become more important than most any part of your marketing campaign. More and more potential customers are using only mobile access to get to your website, rather than a computer, making your website’s accessibility to them crucial.
4) Don’t be afraid to test things out
No matter how much research you do, you’ll never know exactly how well something will work until you test it out. That being said, a test conducted blindly is a waste of your time and efforts.
The tests you run on your Adword strategy should be fully planned and should be a strategy you are actually interested in using, otherwise testing the effectiveness of it is pointless and a waste of time.
5) Negative keywords can be extremely effective in your Adwords strategy
Negative keywords can seem complicated and unnecessary, but we assure that they can, in fact, be very helpful to your Google Adwords campaign. Negative keywords can help ensure that your ad only goes on relevant website and is seen by those to whom it would be relevant. Be careful, though, because they limit who will see your ad; if you use too many negative keywords, you could wind up hurting your campaign, rather than helping it.
6) Collect data and regularly analyze it
How do you expect to improve your Google Adwords campaign if you don’t look to see what’s working? A huge part of any successful marketing campaign is to regularly update and adjust to remain relevant and effective. In order to do that, you have to stay up to date on the trends and regularly analyze your own strategy to increase the tactics that work and cutting loose those that don’t. What keywords generate the most traffic? Which ones improve your conversion? Are there any deadweight keywords that aren’t generating any keywords at all? It’s important that you analyze the results of your Adwords strategy and make adjustments whenever necessary.
Having a successful Adwords strategy is crucial to the success of your campaign, but developing and maintaining one on your own can be challenging, to say the least. We’ve compiled six helpful and proven tips to help you launch a successful Google Adwords campaign and, hopefully, simplify the process for you.