Now that you’ve decided to focus more of your efforts on your business’s marketing online, you have to decide whether you’ll use in-house resources for these efforts or SEO outsourcing. In this article, our Columbus marketing agency is going to break this argument down for you so you can make an informed decision. [...]
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In this day and time, businesses need to expand digitally to stand a chance. Digital marketing has become a vital part of businesses’ marketing plan. As you can imagine, this makes it even more important to develop a strong digital marketing strategy to improve and optimize your campaign. Some businesses try to take this [...]
The digital content marketing world, since the beginning, has been divided into two groups of people: those who chose the long-term payoff of content marketing (the haves) and those who didn’t (the have nots). Those who chose quality content marketing are now enjoying a strong presence and high organic rankings, while those that thought [...]
Over the past couple of weeks, we’ve been breaking down the most important marketing terms our Columbus marketing agency finds to be the most commonly used in the business. Over the course of this series, we’ve defined terms alphabetically through the letter M thus far in an effort to offer you some assistance and guidance [...]
Last week, we started a new series to offer marketing help to those that may be new to the world of marketing. Over the course of this series of blog posts, we will be defining marketing terms that our Columbus digital marketing agency deems the most important to survive and thrive in the marketing [...]
Marketing: it’s a crucial part of business that every single company has to deal with at some point or another. It’s what brings customers and clients to you, gets your products or services seen, and what helps to make your business well-known. However, the world of marketing isn’t all that simple. Just like with [...]
Google has decided to rebrand their ad products as Google Ads. The senior vice president of Google’s ad efforts, Sridhar Ramaswamy, explained that Google received “consistent feedback” that their many brands and ad products made it confusing for advertisers trying to get involved with the Google AdWords program. The rebranding of Google AdWords is [...]
Content marketing is a commonly used marketing technique that uses valuable content that provides readers with useful, quality information to help increase traffic that sticks and encourage customers to take an action that will be profitable for you. Content marketing goes hand-in-hand with search engine optimization (SEO) to make the ideal internet marketing strategy. [...]
With the many blog posts all over the internet, how can you expect to stand out? On WordPress alone, about 24 blog posts are posted every second; that’s not counting the hundreds of other mainstream and lesser known blogging sites. With all this content being posted all the time, there’s bound to be an [...]
Many business owners get frustrated by their high-priced Adwords bill, not sure if the campaign is really worth the investment. The only true way to know the value of your investment is by looking at the profitability of the campaign as a whole. The only campaign like this worth your time is a profitable [...]