Pay-per-click advertising (PPC), like Google Adwords, have become increasingly popular in marketing strategies over the past few years, distinctly growing stronger each year. Just like with SEO, PPC trends are always changing and improving. Our Columbus digital marketing agency has put together a PPC guide to offer PPC help to those trying to structure [...]
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On our website, we’ve talked quite a bit about the importance of developing a strong unique selling point, but in today’s post, we’re going to take that a step further. Our Columbus marketing agency fully believes that crafting your unique selling point is essential to your business’s success. Without it, why should your customers [...]
In the fast-paced world in which we live, it’s becoming increasingly important to make your point quickly and attract customers with as little content as possible. On the one hand, this means you need to distill your content to grab your reader’s attention quickly. On the other, it means you have to ensure that [...]
You’ve heard of Spring Cleaning for your home, but have you considered an End of the Year Cleaning for your business’s SEO strategy? The world of SEO is constantly changing. Google and other search engines are constantly changing and updating their algorithms. Each year, SEO practices are becoming outdated as Google continues to tweak [...]
In today’s market, it’s vastly important for you to have an online presence. Customers are relying on the internet more and more to find businesses and their products; if you’re not easily found, you’ll miss out on all those potential customers. So, how do you make sure your business is seen? Pay-per-click advertising enables [...]
Now that you’ve decided to focus more of your efforts on your business’s marketing online, you have to decide whether you’ll use in-house resources for these efforts or SEO outsourcing. In this article, our Columbus marketing agency is going to break this argument down for you so you can make an informed decision. [...]
In this day and time, businesses need to expand digitally to stand a chance. Digital marketing has become a vital part of businesses’ marketing plan. As you can imagine, this makes it even more important to develop a strong digital marketing strategy to improve and optimize your campaign. Some businesses try to take this [...]
The digital content marketing world, since the beginning, has been divided into two groups of people: those who chose the long-term payoff of content marketing (the haves) and those who didn’t (the have nots). Those who chose quality content marketing are now enjoying a strong presence and high organic rankings, while those that thought [...]
Over the past couple of weeks, we’ve been breaking down the most important marketing terms our Columbus marketing agency finds to be the most commonly used in the business. Over the course of this series, we’ve defined terms alphabetically through the letter M thus far in an effort to offer you some assistance and guidance [...]
Last week, we started a new series to offer marketing help to those that may be new to the world of marketing. Over the course of this series of blog posts, we will be defining marketing terms that our Columbus digital marketing agency deems the most important to survive and thrive in the marketing [...]