Marketing: it’s a crucial part of business that every single company has to deal with at some point or another. It’s what brings customers and clients to you, gets your products or services seen, and what helps to make your business well-known. However, the world of marketing isn’t all that simple. Just like with [...]
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Google has decided to rebrand their ad products as Google Ads. The senior vice president of Google’s ad efforts, Sridhar Ramaswamy, explained that Google received “consistent feedback” that their many brands and ad products made it confusing for advertisers trying to get involved with the Google AdWords program. The rebranding of Google AdWords is [...]
Content marketing is a commonly used marketing technique that uses valuable content that provides readers with useful, quality information to help increase traffic that sticks and encourage customers to take an action that will be profitable for you. Content marketing goes hand-in-hand with search engine optimization (SEO) to make the ideal internet marketing strategy. [...]
With the many blog posts all over the internet, how can you expect to stand out? On WordPress alone, about 24 blog posts are posted every second; that’s not counting the hundreds of other mainstream and lesser known blogging sites. With all this content being posted all the time, there’s bound to be an [...]
Many business owners get frustrated by their high-priced Adwords bill, not sure if the campaign is really worth the investment. The only true way to know the value of your investment is by looking at the profitability of the campaign as a whole. The only campaign like this worth your time is a profitable [...]
When it comes to your business’s marketing, you can’t afford to make any mistakes. Marketing campaigns can be confusing: which campaign should you use; what’s the difference between SEO and PPC; can you use them together or should you use them separately? Our Columbus digital marketing agency has put together a guide to help [...]
Have you noticed a slip in your business’s search engine ranking? Did what used to rank highly for you now get beat out of the top spot by some new business? It’s far past time to rethink your SEO strategies. So many businesses make the mistake of optimizing their website when they publish it [...]
Google Adwords can be a very lucrative pay-per-click ad campaign that allows businesses to display their ads in the Google Ad Network for a minimal fee. While launching a Google Adwords campaign can be great for your business, you can’t go at it blindly and risk wasting your money. In this article, we’ll provide [...]
Your business’s unique selling point, or value proposition, is what differentiates you from the competition. This is essential to have your business and product stand out amongst the competition so customers will choose you over them. Nailing down your unique selling point, or unique selling position can help you stand out and get more attention [...]