It should come as no surprise that the marketing world changes frequently and rapidly. You have to update your strategies regularly to stay on top. Whether you’re updating your content marketing plan or building one for the first time, our marketing agency in Columbus has you covered! We’ve constructed a list of all the best digital content strategies for 2019 that actually work.
Your customers are all over the internet and, chances are, they prefer different types of content. It’s no longer helpful to just post content for the sake of having content. The businesses getting the most out of their content marketing plan take advantage of multiple formats for said content. The best digital content strategies involve a broader range of formats professionals to make the best content.
- Interactive media
- Blog Posts
- Story Updates
This helps you appeal to a broader audience with relevant, high-quality content.
According to a study conducted by Livestream, a whopping 80% of people would rather watch a video than read a blog post from a business. Live videos get more engagements than any other type of video content and also tend to get more views. This is due in part to the sense of urgency a live video imposes, as well as increased interest amongst viewers.
If you choose live videos as part of your content marketing plan, our marketing agency in Columbus highly recommends you plan them in advance. A sloppy live video looks unprofessional and inexperienced, reflecting poorly on your business. Take the time to plan out this content and practice it. You want it to look professional, natural, and as flawless as possible.
One of the best and most effective digital content strategies is to be open to new ideas and strategies. As we mentioned earlier in the article, the marketing world is forever changing and expanding; you have to stay on top of these changes in order to succeed. You have to be open to trying new ideas, methods, and techniques. The idea of “if it’s not broken, don’t fix it” does not apply to an effective content marketing plan.
The latest innovation in digital content strategies marketers are exploring is content that works with voice-activated technology, like Alexa and Siri. As more and more technology heads down the voice-operated path, the opportunities for marketers are changing. Purina, for example, has started “Ask Purina” content via Alexa, answering pet owners questions and giving them advice. Just imagine the places digital content strategies will go when Alexa and Siri are a part of every device in your kitchen.
Interactive content is one of the most effective digital content strategies for 2019. This type of content encourages more engagements than other types of content and draws more people in because of that fact. This type of content includes but isn’t limited to Facebook 360, VR content, etc. The only downside to adding this to your content marketing plan is that this type of content is expensive to create correctly.
If this seems a bit over your head, you can use a marketing agency in Columbus to help guide you through it. Our trained experts will help you come up with the best content marketing plan for your business. We know all the best digital content strategies and will work with you to create content that will be effective for your business.