Google search engine optimization can seem complicated and make you feel like you’re in over your head. Let our marketing agency in Columbus, Ohio make it simple for you. In this article, we’ll explain Columbus SEO, guiding you through what SEO is, how you do it, and why it matters.
Search engine optimization, or SEO, is the process of optimizing a website in an effort to improve their rankings on search engine results on sites like Google. Each search engine, though very similar, has slightly different optimization rules they favor. In this article, we’re going to focus on the most popular search engine, Google.
Optimizing your site for Google gets you greater web traffic, makes it easier for people to find your website, and helps you generate more leads. Columbus SEO works to push your website to the top of various search results so more people go to your website. Statistics show that most people don’t look beyond the first page of search results and don’t click past the third site listed. If you want to get more clicks, you have to get yourself to the top of search results pages.
SEO isn’t just for Google either. A lot of SEO practices help to make the user experience on your website more enjoyable, which means they’ll visit it more often and stay on it longer. For example, readability is an important part of SEO that directly affects the user experience. Readability refers to the length of the sentences, lengths of the paragraphs, the images used and the amount of written content between them, etc. Good readability on your webpage will improve the user experience and improves SEO ranking.
There are quite a few things Google looks at to determine your ranking on search results pages for various keywords. Here are a few of the things that Google looks at when determining this:
- Page’s relevance to the keyword searched
- How active the page is
- Reliability of the site
- Usefulness of the content
Google’s smart and can identify when shady SEO manipulation is at play. For example, if you’re guilty of keyword stuffing (overfilling an article with keywords that aren’t necessarily relevant and not working them into the content well), black hat SEO, and black hat link building. It can cause you to rank lower if Google catches this on your site.
When you optimize your site, you want to be sure to use relevant keywords and only work them into the content when they work naturally. In addition to proper keyword density, you’ll want to be sure to use your keyword in at least one of each of the following: the title, a heading, the meta description, an image title, an alt tag for an image, at least once in the intro and a page’s slug.
In this article, we’ve covered the basics of search engine optimization on Google. Feel free to read our more comprehensive guide on how to do search engine optimization to better prepare yourself for the journey ahead. If you’re still struggling with Columbus SEO, contact our trained experts at our marketing agency in Columbus. We’ll help walk you through the whole process and will take every step to ensure your site is fully optimized effectively.