Now that you’ve decided to focus more of your efforts on your business’s marketing online, you have to decide whether you’ll use in-house resources for these efforts or SEO outsourcing. In this article, our Columbus marketing agency is going to break this argument down for you so you can make an informed decision.
In-house SEO refers to using an employee you already have working for your company to handle your marketing efforts. SEO outsourcing refers to hiring a third-party such as a local SEO or marketing agency, an international marketing or SEO agency, or a freelancer to handle your marketing campaign. There are pros and cons to each of these options; it’s not a decision to be taken lightly.
There are quite a few benefits to choosing the in-house path, but there are also plenty of downfalls. The surface-level benefits to this option can include initial cost, proximity, ease of communication, familiarity, among a few others. However, if they don’t necessarily know how to handle the job properly or are stretched too thin with the added responsibilities, you could end up paying more just to fix their mistakes. However, the proximity to those handling your SEO can help you feel more in control of the direction in which the campaign is going and make it easier to communicate with them about questions or concerns.
There are three types of SEO outsourcing that we’re covering today: international, local SEO, and freelance. Each of these types of outsourcing have their own benefits and pitfalls.
SEO Outsourcing Overseas
The most commonly thought of type of SEO outsourcing is outsourcing to companies or freelancers living overseas. While these international marketing professionals are cheap to hire, many don’t speak English fluently, causing their work to appear more juvenile in the writing style and making communication with them increasingly difficult. They can end up costing more in the long run if you have to contend with correcting their errors, effectively costing you double.
Outsourcing to a reliable local SEO company like a Columbus marketing agency is the route we recommend most. This option allows you to reap the benefits of proximity in-house marketing offers without sacrificing the quality an outside marketing agency can offer. The downside to this option is it can be a bit pricier. However, if it’s within your company’s budget, it’s well worth the expense.
SEO Outsourcing to a Freelancer
Freelancers can be a cheap alternative for SEO outsourcing. Freelancers work on a contracting basis, so if they don’t work out, they’re easily replaced. They can be a cheaper option to get the local SEO experience without the price of a big Columbus marketing agency. However, some freelancers might not be as skilled as you’re expecting them to be. This could lead to you paying double just to rectify their mistakes.
Now that we’ve given you all the information, it’s time for the difficult part: deciding. When choosing whether to use in-house marketing or outsource to another marketing agency or freelancer, there’s a few things you should take into consideration. First, you should analyze your budget and determine the resources you actually have to devote to this effort; this could greatly affect your decision as you may not have the finances to outsource to anyone worth their salt. Next, you should weigh the options to determine which is the best for your company and your marketing goals. If you decide to outsource, you’ll then have to decide to whom you’ll outsource. This will involve lots of research into companies and individuals so that you find the right fit for your company, your project, and your budget.
When it comes to who’s handling your marketing campaign, you have to major options: in-house or SEO outsourcing. Both options have a fair amount of both good and bad qualities; ultimately, the decision is up to what works best for you, your campaign, and, most importantly, your budget. Whether you choose to outsource local SEO to a reliable Columbus marketing agency or keep things close to home by utilizing in-house SEO, make sure you do your research fully so you can get the most out of your marketing campaign.