Your business’s unique selling point, or value proposition, is what differentiates you from the competition. This is essential to have your business and product stand out amongst the competition so customers will choose you over them. Nailing down your unique selling point, or unique selling position can help you stand out and get more attention to your business; it’s crucial to come up with a perfect unique selling point that encompasses what you offer and how you offer it better than the competition. Through this article, we will provide you with a few tips to help you come up with the perfect unique selling proposition for your business and some examples of great unique selling points to inspire you.

How to Write a Unique Selling Point

Writing a unique selling point takes careful consideration, marketing research, and most likely some trial and error. There are several steps that in branding and digital marketing which helps you to finding the right unique selling proposition for you. It’s important to note that these steps will be a little vague, as there is no one unique selling point that works for everyone, that’s what makes it unique.

perfect unique selling proposition

1) Analyze what your product or service has to offer

What features and benefits do your products or services have to offer? List them out, then research your competitors’ features and benefits. See where you differ and how you can stand out, getting customers to choose you over them.

2) Determine what need can be met by your product or services

Why did you choose these products or services to offer initially? What need were you hoping to fulfill? This is crucial to how to write a unique selling point as it was clearly a void you filled. This will help you better appeal to your target audience.

3) Come up with keywords to better appeal to your target audience

Keywords will help your target audience find you. So frequently, now, people just scroll past ads without giving them much thought. They notice the keywords they’re interested in or find you by searching said keywords.

how to write a unique selling point

4) Identify what makes your product or service unique

Your unique selling proposition is a detailed way of expressing what makes your products or services unique, what can’t be imitated. This step is where you’ll nail down the foundation of your unique selling point.

5) Finish by telling your customers how your products or services benefit them

Once you’ve identified all of the above, you’re ready to write your unique selling point, which will be a combination of all of them and how your products or services benefit your customers.

Examples of Successful Unique Selling Points

Every company utilizes unique selling points in their marketing campaigns. They’re what tells potential customers why they should choose you over your customers. They also serve as another opportunity to integrate keywords so customers can find you online easier.

how to write a unique selling point

Coming up with a good unique selling proposition can be difficult. We’ll help provide you with a few successful examples of unique selling points to give you some inspiration.


  • Unique Selling Point: “Every iPhone we’ve made – and we mean every single one – was built on the same belief. That a phone should be more than a collection of features. That, above all, a phone should be absolutely simple, beautiful, and magical to use.”
  • What’s Good About It: Apple has long been marketing all their products, especially their phones, as easy to use and boasting a sleek design. Apple’s unique selling point gets right to the point that they stand out from other phone companies by offering a simple, user-friendly interface; sleek, appealing design; and vibrant, beautiful display.


  • Unique Selling Point: “Uber is the smartest way to get around. One tap and a car comes directly to you. Your driver knows exactly where to go. And payment is completely cashless.”
  • What’s Good About It: Like Apple, Uber gets right to the point with their unique selling proposition. They want to sell their potential customers on the ease of their services. When you think Uber, they want you to think convenience.

unique selling proposition

Improving your unique selling proposition can help the right customers find your business. It can also be a great opportunity to recover from bad publicity by ensuring that when your customers think of your business, they’re thinking of what you can offer them. It can also be a good opportunity to work in a few extra keywords, helping to boost your search engine optimization.

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Eric Keeneth
Eric KeenethPresident, 3Keen Marketing
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