Content marketing is the leading marketing method these days. It’s recommended by the leading influencer marketing agency, digital marketing agency, and the top dogs in the marketing world. But what is content marketing? How did it become so popular? What makes it so successful? Do you need a content marketing agency? In this article, our marketing agency in Columbus, Ohio will break content marketing down for you, answering these questions and more.

What is Content Marketing?

The dictionary defines content marketing as “the type of marketing that involves the creation and sharing of online material that does not explicitly promote a brand but is intended to stimulate interest in its products or services.”

Rather than pitching your services and products to your customers and prospects like in traditional marketing, content marketing encourages you to provide useful and relevant content that will help or educate them in some way. Our marketing agency in Columbus, Ohio uses content marketing through our blog.

How Does It Work?

Either you or the content marketing agency you hire will start by planning out relevant, useful, and informational content that fits your niche and business. You’ll want a variety of content, including videos, blog posts, infographics, etc. to help further your business. You or the influencer marketing agency will then make you a blog and any relevant social media pages to help you get the aforementioned content out there to its intended audience.

content marketing strategy

As more people see your content and find it useful, they’ll share it with their friends and on their own social media pages, boosting your webpage and social media pages and helping you get your business out there. More people seeing your business means more potential customers. Customers are also more likely to trust a business that utilizes content marketing. The idea is that the company truly wants to help you, not just sell you something.

What Does Content Marketing Do for Your Business

There are quite a few benefits you can receive from content marketing.

Increased Views

By creating a blog filled with useful and relevant content, you can attract more visitors to your website and social media pages. You’re more likely to attract a wide audience with blog posts and videos that are useful and relevant. You’ll draw in people looking for solutions or information as well as those looking for your services.

Increased Sales

The increase in visitors from the content will help to increase your sales. The more people that see your content, website, and social media pages, the larger your pool of potential customers/clients. Not only do they get to know about your business through this, but they will also remember your business when they or someone they know needs your products or services.

unique selling point why customers choose you

Lower Costs

It’s far cheaper to utilize content marketing than traditional marketing. For traditional marketing, you have to pay for graphic designers, various types of printed materials, and other necessary marketing materials. For content marketing, however, you only have to pay for a website (which you likely already do), a writer or content marketing agency (or write them yourself), maybe stock images or a graphic designer, and social media ads. All of which are far cheaper than traditional marketing efforts.

Better Loyal Customers

The customers you attract from this content, as we said earlier, will trust your company more and thus remain more loyal to you. They’ll be more likely to follow your business and support it, stay loyal to you, and more likely to share your business.

How to Get Started with Content Marketing

So we’ve convinced you and you’re ready to get started on your content marketing journey. The first step is to decide if you want to take this on yourself or hire an influencer marketing agency or a content marketing agency to do the work for you. We recommend enlisting the help of trained experts, like those at our marketing agency in Columbus, Ohio to handle this for you in the most effective way possible.

Next, you’ll work with this agency to build a strong content marketing strategy, complete with plans to push the content to get it and your business greater exposure. If you don’t use an agency, you’ll need to do a fair bit of research and do this yourself.

content marketing

Content marketing is the latest leading marketing method and with good reason! Content marketing is highly effective and affordable. If you need help making this marketing dream a reality, call our marketing agency in Columbus, Ohio today. Our free marketing book and consultation will help you get started down the right path.

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Eric Keeneth
Eric KeenethPresident, 3Keen Marketing
We’re so happy you found our blog at 3Keen Marketing. Here you will find what’s new in technology, media, marketing and more.

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